The digital marketing is fast getting its due recognition among businesses and brands as it helps them target the potential customers with more accuracy and efficiency. The digital marketing may have several components that complement one another when it comes to a balanced marketing strategy. However, content marketing is considered to be the most important component of the digital strategy as the powerful content is likely to attract the most number of online customers than anything else.
Content marketing is extremely important to publicize information features of your products and services. It is not only about marketing your products and services but it is also about creating awareness about these products and services elaborating how they can resolve certain problems of the potential customers. Content marketing can help increase the online customers in many ways and some of them are mentioned hereunder.
Content marketing provides knowledge to potential customers
The importance of content marketing can be gauged by a report shared in Social Media Today revealing that “45% of consumers are more likely to research a product or service when a brand’s employees post about that product or service.” Hence, the marketers are forced to provide compelling information about their products and services in the form of a powerful content.
The customers are getting more and more conscious and learned when they go for online shopping. They want to gather maximum information about the products and services they are buying. Online customers may go deeper into the specifications of a certain products to identify the prospects of getting maximum benefits out of it.
Remember, online customers are getting smart. They usually don’t get convinced about the number of advertisements they see on the Internet but they want to get information about brands and products/services through articles or compelling content. So, you have to provide what the customers are looking for before shopping on the internet and it is the information via content.
Content marketing brings traffic
It’s an established fact that a large number of online customers look for in-depth knowledge before shopping on the Internet. Most of them search for product knowledge first rather than going for a dead straight buying decision. For instance, if somebody is planning vacations and looking for cheap travel packages and destinations; he or she will search for the same rather than visiting a website of some specific travel agency. Therefore, you must have relevant content available on your blog and website with right keywords and optimized pages to appear in the search results.
In the absence of such content, you can easily understand that you are losing your potential customer. You might have an attractive and cheap travel package but what’s the point if you can’t make it to the search results. As per content marketing statistics, only 39% of content marketers had a documented content marketing strategy in 2018. That number, however, jumps to 65% among top performing organizations.
Please, read more to let your brand be counted in top performers and have the right kind of marketing strategy to increase online customers.