As a marketer, it is important to drive good quality traffic to your business. Many ways to accomplish this goal which includes Pay Per Click advertising, Blogging, SEO, SMM etc. However, there are some problems associated with all these methods. SEO is a time-consuming process, and PPC is quite expensive.

Referral traffic is a technique which can really bring quality traffic to your website which in turn will increase the growth of your business. Visitors which come to your website from other websites are considered referral traffic. Referral traffic helps you to put your content in front of new visitors and convert it into a new lead. In this article, we will discuss ways to increase referral traffic and get more leads to your website. You can even try Webmarketing 123 – Type of seo marketing to know more about promoting your business offline.

Ways to Increase Referral Traffic

1). Guest Blogging

Guest blogging can help you to increase quality traffic to your blog. External links and author bios are basically present on such websites. Getting featured on a top industry website will help you to get referral traffic and leads.

Try to focus on websites related to your industry to attract customers to your website. You should follow the guidelines for guest blogs and write the article based on your targeted traffic. Don’t write content under pseudonyms, try to write it under your own name. This is to prevent someone else credit for all of your work. You should try to link to influencers as it will help you to get noticed.

2). Commenting on Blogs

Commenting on blogs is a sure-fire way to increase your referral traffic, but make sure your comments are not spam. Your comments should be valuable; you should not complain or brag. You should focus on blogs that allow you to post links in the comments. Be first to comment in these blogs to generate more clicks and traffic.

3). Using Social Media

Social media is a powerful tool to drive referral traffic to your website and generate more business leads. It can help a marketer to expose their business to a wider range of audience. Social media marketing is the easiest and cheapest way to promote your business.  However, you must be active in social media and post sharable content.

Social media is the best enough solution to drive traffic to your website just with the click of buttons like Share, Tweet etc. This will automatically increase the ranking of your website as well.  Almost every single major social Medias are like Facebook, Instagram & Twitter are used by marketers to increase referral traffic back to your website. Social media marketing can also help you to increase the brand affinity of your business.

4). Getting published in review websites and directories

You can also drive some enough traffic to your website by just submitting your website to various online directories. Try to submit your website on industry-related directories to generate the most traffic. Search on Google to look for industry-related directories. The directories at the top of the search would drastically increase the visitors count to your website.

Getting your product or business reviewed by some good Review websites will add real value and will automatically get you referral traffic. The visitors referred through such review sites already know the real value of your business or product and thus it will really take very little effort to turn them into sales. Thus, review websites plays a major role in building brand to your business.


As it can be seen, that referral traffic can help you to get more leads to your website quite easily. You can get referral traffic to your website by guest blogging, commenting on other blog posts. Make sure your comments are totally authentic and original. Social media can also help you to increase referral traffic to your business website. Last but least, you can publish your website on industry-related directories and review websites. Article contributed by Hari babu from TechAriz!

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