Image source: Unsplash.com
Surviving in the world of internet marketing is quite tough, especially for those who do not have a lot of experience. One of the most overlooked things among entrepreneurs these days would have to be Google AdWords. They can bring a lot to the table, and if you combine it with extra Google Ads Tools like the ones at Clever Ads, everything will be even more effective.
Of course, it is quite easy to get swept up by all the other methods to improve your business. Thus, you need to understand just how great AdWords are. Continue reading to find out these benefits.
More Sales
Let’s start with the most important thing – the number of sales. Every business is looking to make money by selling their products or services. And Google AdWords definitely plays the part of boosting conversions.
Faster than SEO
Image source: Unsplash.com
A business is sustainable as long as it has a steady flow of traffic. Search engine optimization is the go-to option. However, it takes a lot of time to take an effect if you focus solely on SEO. That is not to say that you should abandon organic traffic, it is just that AdWords is quicker and more effective, because:
- You can work with a lot of keywords at the same time.
- You can change things up by completely shutting off the campaign and turning it on again whenever you want.
- Ads are visible as soon as they show up at the top of search engines.
Finding the perfect balance between these two should be everyone’s priority, but nothing beats instant success that Google AdWords provides.
A Better Understanding of the Competition
In order to not fall behind, you need to keep up with the most recent trends in your niche, as well as understand what your competition is up to. In other words, what keywords they are targeting, and what their ads look like.
Google AdWords has a transparent system that reveals plenty of information. Not taking advantage of such a feature would be foolish. Thus, be sure to make use of it.
Brand Awareness
Besides the obvious advantages of increasing the number of sales, driving traffic, and generating clicks, AdWords also does wonders for your brand.
Google itself has decided to partner up with a couple of companies to determine whether this holds true.
The results revealed that seeing ads on search engines definitely improve brand awareness. The number of inquiries about the companies increased because users were interested to find out more about them.
Higher Reach via Gmail
Everybody has an email account, and Gmail is definitely among the most popular choices at the moment. Google has introduced native ads for their email box a few years ago.
Email marketing might not be as prominent as it once was, but you can still increase the numbers.
Gmail ads tend to appear on either social or promotion tabs, and they run on both desktop and mobile versions.
Finally, Gmail ads cost less than regular ads. If your budget is not as big, then this should certainly be one of your choices.
Remarketing
Image source: Unsplash.com
There will definitely be visitors who come to your website and leave it without buying anything. In fact, such type of traffic will more than likely be the majority.
It is a bit frustrating to see a situation like this one. And because these people have visited your site, it means that they still have some interest in buying something. They just need that extra little push.
One of the best way to give them that push is by reminding them about the website. That is where remarketing comes in.
You can create banners and place them on unrelated websites. And again, because they have visited your page before, it is more likely to see them return.
Relevant Data
Using the likes of commercials, billboards, brochures, newspaper ads, and so on makes it difficult to determine just how much of an impact they have. Not to mention the fact that they can cost quite a lot of money.
On the other hand, AdWords has all the information you need, and it is much easier to keep track of everything. That includes:
- Who clicked on ads.
- The number of generated leads.
- The volume of traffic.
- The best-performing keywords.
Connect with Analytics
Image source: Unsplash.com
If you are eager to get even more information, then connect Adwords with Analytics. The latter tool shows what happens after visitors click the ad, like:
- The amount of time spent on the page.
- Bounce rate.
- How many different pages each person visits.
In conclusion, there is no denying that Google AdWords has more than a fair share of benefits. Those who are looking to take their business to a new height should definitely consider using it more often.
